Yuchao Ma

Venues

Frequent coauthors

Papers

1. GAM: A Generative Auto-Marketing Framework in Online E-commerce Platforms
   WWW 2026 ·

   Yuejia Dou

   DBLP profile ↗ORCID search ↗
2. IMPACTNet: Unifying Auto-bidding in End-to-End Merged Auctions
   SIGKDD 2026 ·

   Yuhan Wang

   DBLP profile ↗ORCID search ↗
3. SACO: Sequence-Aware Constrained Optimization Framework for Coupon Distribution in E-commerce
   AAAI 2026 ·

   Li Kong

   DBLP profile ↗ORCID search ↗
4. A Context-Aware Framework for Integrating Ad Auctions and Recommendations
   WWW 2025 · Yuchao Ma
5. GenAuction: A Generative Auction for Online Advertising
   AAAI 2025 · Yuchao Ma
6. On Designing the Optimal Integrated Ad Auction in E-commerce Platforms
   AAAI 2025 · Yuchao Ma
7. Optimal Auction Design in the Joint Advertising
   ICML 2025 ·

   Yang Li

   DBLP profile ↗ORCID search ↗